The Web Catalog Cookbook - Brossura

Allen, Cliff; Kania, Deborah

Brossura

ISBN 10: 0471183318 ISBN 13: 9780471183310

Casa editrice: John Wiley & Sons Inc, 1997

Riassunto

This text provides advertising and sales people with the advice, tools and templates needed to create a Web catalog. The combined book/CD set contains a wide range of catalog templates, and addresses such questions as: how many products should the catalog contain?; when do you need sophisticated multimedia graphics or video?; how can customers order directly from your Web catalog?; does your Web server software support advanced CGI programming? The CD ROM offers ready-to-use catalog, order form and banner advertisement templates; Perl scripts to handle customized forms, order processing, clickable graphics and animated icons; 50 pieces of original artwork; GuestTrack software to track and register customers on a Web site; and GT Catalog Lite to link your Web site to a database.

Su questo libro

L'autore

CLIFF ALLEN is President of Allen Marketing Group, a marketing communications firm that specializes in developing interactive marketing programs. He is also cofounder and President of GuestTrack, Inc., a Web software development company that specializes in Web site personalization, Web catalogs, and other Web commerce and marketing software solutions.

DEBORAH KANIA is cofounder and Vice President of Sales and Marketing at GuestTrack, Inc., specializing in World Wide Web and software technology. She has also managed Web site development and marketing for Indelible Blue and Wizzywygs, two online catalog Web sites.

Dalla quarta di copertina

All the tools, templates, and know–how you need to create your own online catalog quickly, easily, and cheaply

If you′re an entrepreneur who′s ready to set up shop, a mail–order business ready to launch into cyberspace, or a business that is ready to communicate directly with the Web marketplace, this book shows you how. You′ll also learn how to promote, inform, market, and offer customer support online. If you want to set up a Web catalog for your internal company network, this book is an essential resource.

Online marketing experts Cliff Allen and Deborah Kania answer all of your questions as they walk you through every step of the planning, design, and implementation process. Along the way, they provide valuable advice and guidance on:
∗ catalog design and formats
∗ order fulfillment
∗ multimedia applications
∗ promotion
∗ Web server software
∗ marketing
∗ online transactions
∗ customer support online.

You′ll also find out about many valuable online resources and great Web catalogs that will be a source of ideas and inspiration. Plus, you get an incredible software package that includes everything you need to put together a professional Web catalog.

The CD–ROM includes:
∗ HTML templates for three different types of catalogs: beginner, intermediate, and advanced
∗ 50 sets of high–quality art that will make it look like you spent a fortune on graphics
∗ GuestTrack Light commercial software that automatically registers and tracks every customer who visits your Web site
∗ GT/Catalog Light commercial software that makes linking your Web site to a database easier than ever.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0471183318
• ISBN 13: 9780471183310
• Rilegatura: Copertina flessibile
• Numero di pagine: 512
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile