Intellectual Property: Licensing and Joint Venture Profit Strategies - Rilegato

Smith, Gordon V.; Parr, Russell L.

Rilegato

ISBN 10: 0471194352 ISBN 13: 9780471194354

Casa editrice: John Wiley & Sons Inc, 1998

Riassunto

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0471194352
• ISBN 13: 9780471194354
• Rilegatura: Copertina rigida
• Numero di pagine: 536
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile