Web Commerce Cookbook - Brossura

McComb, Gordon

Brossura

ISBN 10: 0471196630 ISBN 13: 9780471196631

Casa editrice: John Wiley & Sons Inc, 1997

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This cookbook's step-by-step recipes offer a hands-on approach for creating a profitable and secure Web site. It aims to provide the tools developers need - such as customizable programming code, HTML pages, ready-to-go templates, CGI examples for order processing, user validation, and site management, Web server security issues, and tracking usage and errors - to sell tangible goods or content and make money with advertising. The author provides this basic information by covering topics such as: how to specify access control in server directive files for selling content; secure payments through CyberCash, First Virtual and other proprietary systems; service referrals (finder's fees and search engines); credit card service bureau; direct-to-bank credit card processing; click-through advertising and banner ads; Web space rental for selling tangible products or content; and instant access to 9000 numbers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

GORDON McCOMB is an award–winning author, consultant, and lecturer and has participated in setting up several profitable commercial Web sites. He is a regular columnist for JavaWorld and several online publications. His other books include the Web Programming Languages Sourcebook and JavaScript Sourcebook (both from Wiley).

Dalla quarta di copertina

Generate profits with ready–to–go templates, HTML pages, and CGI scripts
∗ Create and process order forms, authorize user access, and secure payments
∗ Build revenue with pay–to–view or mail order sites, and add advertising income for maximum profits.

Gordon McComb

All the know–how, tools, and techniques you need to build secure, money–making Web sites.

All the experts agree, there′s good money to be made on the Web. Until now, nobody′s bothered to show you exactly how it′s done. Now it′s time to roll up your sleeves and make it happen for you with this powerful book/CD package. Gordon McComb cuts right to the chase with the nuts–and–bolts programming information you need to build and manage a secure, money–making Web site. CGI order processing, user validation, and site management are explained in technical detail along with how to secure your transactions with CyberCash, First Virtual, and other systems. From designing a commercial site to credit card processing, he covers all the bases, including how to:
∗ Perform direct–to–bank card processing
∗ Create click–through advertising and banner ads
∗ Rent Web space for selling products and content
∗ Track usage, errors, and suspicious behavior
∗ Avoid security breaches.

You′ll also learn how to control user access to directories and files and password protect your site for top–notch security. But that′s not all. He also supplies you with the tools you need to do it right.

The enclosed CD–ROM includes:
∗ Ready–to–go templates
∗ HTML code, programs, and server files
∗ CGI scripts for order processing, user validation, and site management
∗ Loads of freeware and cutting–edge Web commerce utilities

Ready to make a killing on the Internet? Let the Web Commerce Cookbook show you how.