Articoli correlati a The PDMA ToolBook 1 for New Product Development

The PDMA ToolBook 1 for New Product Development - Rilegato

Belliveau, Paul

 
9780471206118: The PDMA ToolBook 1 for New Product Development

Sinossi

Alle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick.

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Informazioni sull'autore

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.

Dalla quarta di copertina

Expert techniques and effective practices in product development

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:

  • Dealing with project and portfolio risk
  • Improving portfolio management
  • Surviving as a project champion
  • Modeling the pipeline
  • Technology Stage-Gating
  • Hunting for winners in the Fuzzy Front End
  • Trend mapping and lead-user analysis
  • And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.

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