Articoli correlati a Making Technology Investments Profitable: Roi Roadmap...
Insuring the value of IT ventures, from implementation through execution
Over 50 percent of all Information Technology projects fail, not only costing companies considerable monetary investment but also thwarting key strategic initiatives for which the new technology was critical. This book helps executives and managers increase IT project success by using a process for identifying the true ROI value for proposed IT investments-"Real ROI"-then tracking project results against that standard. This guide provides an abundance of pragmatic tips, tools, and techniques to make the process easy to understand, focusing on implementing an ROI plan as well as on tracking IT investments and measuring results postimplementation.
Over 50 percent of all Information Technology projects fail, not only costing companies considerable monetary investment but also thwarting key strategic initiatives for which the new technology was critical. This book helps executives and managers increase IT project success by using a process for identifying the true ROI value for proposed IT investments-"Real ROI"-then tracking project results against that standard. This guide provides an abundance of pragmatic tips, tools, and techniques to make the process easy to understand, focusing on implementing an ROI plan as well as on tracking IT investments and measuring results postimplementation.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
JACK M. KEEN is founder and president of The Deciding Factor, Inc., www.decidingfactor.com, an international provider of ROI business case tools, ROI content, workshops, and consulting. He is a noted speaker, trainer, and consultant on effective ROI methods for clients on four continents. Over 7,000 people worldwide have been trained on his acclaimed VALUE-on-Demand(TM) methods. He can be reached at jkeen@decidingfactor.com.
BONNIE DIGRIUS is Vice President of The Deciding Factor, Inc. She consults to senior executives on issues of vital importance to the enterprise, such as IT evaluation methods. She has advised over 5,000 senior managers to include CEOs, CIOs, CFOs, and VPs of Fortune 1,000 firms. She has been frequently quoted in such publications as The Wall Street Journal, Fortune, BusinessWeek and the New York Times, and has been interviewed on CNBC-TV. She can be reached at bdigrius@decidingfactor.com.
Dalla quarta di copertina:
BONNIE DIGRIUS is Vice President of The Deciding Factor, Inc. She consults to senior executives on issues of vital importance to the enterprise, such as IT evaluation methods. She has advised over 5,000 senior managers to include CEOs, CIOs, CFOs, and VPs of Fortune 1,000 firms. She has been frequently quoted in such publications as The Wall Street Journal, Fortune, BusinessWeek and the New York Times, and has been interviewed on CNBC-TV. She can be reached at bdigrius@decidingfactor.com.
Take the mystery-and anxiety-out of maximizing IT value
It is not unusual for companies to scrupulously analyze a fifty-dollar expense report, yet blithely commit millions of dollars to Information Technology projects that statistics show fail over 50% of the time. Making Technology Investments Profitable: ROI Road Map to Better Business Cases applies the authors proven VALUE-on-Demand(TM) methods to maximizing the business payoff from IT projects.
Jack Keen and Bonnie Digrius's forward-thinking study provides an abundance of practical tools, tips, and techniques for elevating the role of ROI-savvy business cases to become a firm's prime driver of improved payoff from IT investments. The book shows managers how to:
* Formulate simple, but powerful ROI business cases that help maximize the value from IT investments
* Develop easy-to-install procedures for selecting and prioritizing competing IT investments
* Implement straightforward methods for tracking IT value during implementation and operation
The authors include examples and case studies gleaned from their experiences in applying their VALUE-on-Demand(TM) methods to over 200 projects in North and South America, Europe, and the Asia-Pacific region.
Making Technology Investments Profitable: ROI Road Map to Better Business Cases provides a welcome, essential guide for CFOs, CIOs, IT managers, business unit managers, IT sellers, and consultants interested in applying simple, but powerful techniques for enhancing IT value.
"The value proposition of technology has always been about reducing cost or increasing revenue. In this book, Jack Keen and Bonnie Digrius show companies how to ensure that technology is really doing that. Making Technology Investments Profitable is direct and straightforward advice, highly recommended for companies and vendors alike."
-Craig A. Conway, President and Chief Executive Officer, PeopleSoft(r) inc.
"An extraordinary, practical, how-to-do-it book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIO's and project manager's desktop."
-F. Warren McFarlan, Professor, Harvard Business School
"This book is packed full of practical techniques for measuring and powerfully communicating ROI. Every company, large or small, must justify their products or services to both their sales prospects and internal executives. Every businessperson needs this book!"
-Christine Comaford Lynch, General Partner, Novus Ventures
"Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success."
-Paul C. Tinnirello, Executive Vice President, Information Services Division, A. M. Best Company
It is not unusual for companies to scrupulously analyze a fifty-dollar expense report, yet blithely commit millions of dollars to Information Technology projects that statistics show fail over 50% of the time. Making Technology Investments Profitable: ROI Road Map to Better Business Cases applies the authors proven VALUE-on-Demand(TM) methods to maximizing the business payoff from IT projects.
Jack Keen and Bonnie Digrius's forward-thinking study provides an abundance of practical tools, tips, and techniques for elevating the role of ROI-savvy business cases to become a firm's prime driver of improved payoff from IT investments. The book shows managers how to:
* Formulate simple, but powerful ROI business cases that help maximize the value from IT investments
* Develop easy-to-install procedures for selecting and prioritizing competing IT investments
* Implement straightforward methods for tracking IT value during implementation and operation
The authors include examples and case studies gleaned from their experiences in applying their VALUE-on-Demand(TM) methods to over 200 projects in North and South America, Europe, and the Asia-Pacific region.
Making Technology Investments Profitable: ROI Road Map to Better Business Cases provides a welcome, essential guide for CFOs, CIOs, IT managers, business unit managers, IT sellers, and consultants interested in applying simple, but powerful techniques for enhancing IT value.
"The value proposition of technology has always been about reducing cost or increasing revenue. In this book, Jack Keen and Bonnie Digrius show companies how to ensure that technology is really doing that. Making Technology Investments Profitable is direct and straightforward advice, highly recommended for companies and vendors alike."
-Craig A. Conway, President and Chief Executive Officer, PeopleSoft(r) inc.
"An extraordinary, practical, how-to-do-it book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIO's and project manager's desktop."
-F. Warren McFarlan, Professor, Harvard Business School
"This book is packed full of practical techniques for measuring and powerfully communicating ROI. Every company, large or small, must justify their products or services to both their sales prospects and internal executives. Every businessperson needs this book!"
-Christine Comaford Lynch, General Partner, Novus Ventures
"Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success."
-Paul C. Tinnirello, Executive Vice President, Information Services Division, A. M. Best Company
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- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2003
- ISBN 10 0471227331
- ISBN 13 9780471227335
- RilegaturaCopertina rigida
- Numero edizione1
- Numero di pagine300
- Valutazione libreria
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