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Internet World Guide to One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time - Brossura
Sinossi
This is a "next-generation" marketing book that distinguishes itself from the introductory overview books on the shelf by zeroing in on a specific, customer-oriented marketing strategy that makes the most of current technologies. It is a comprehensive resource for understanding and applying the technologies, tools, products and solutions for one-to-one marketing on the Web. Case studies provide real-world examples of technologies such as push, personalization, telephone and A/V conferencing, interactivity, email, Web tracking and analysis tools, and Web community technologies (chat, games, Webisodes). In addition, this book covers how to integrate one-to-one Web marketing strategies with other systems and processes (such as databases and customer service and support), as well as privacy issues, and the future of one-to-one.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
CLIFF ALLEN is President of Allen Interactive, a Web development firm, and GuestTrack, Inc., a software development company specializing in Web site personalization. He has more than 20 years of experience in computer marketing and sales.
DEBORAH KANIA is Vice President of Sales and Marketing at GuestTrack, Inc., and an experienced Web marketer.
BETH YAECKEL is Vice President of Creative Services at Allen Interactive, with expertise in Web interface design, multimedia, interactive technologies, and Web personalization. Cliff Allen and Deborah Kania are authors of the Web Catalog Cookbook (Wiley).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Internet World Guide to One-To-One Web Marketing
Da: ZBK Books, Carlstadt, NJ, U.S.A.
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Condizione: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Codice articolo ZWV.0471251666.G
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Internet World's Guide to One-to-One Web Marketing
Editore:
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471251666
ISBN 13: 9780471251668
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 68915876-20
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