Internet World Guide to One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time - Brossura

Allen, Cliff; Kania, Deborah; Yaeckel, Beth

 
9780471251668: Internet World Guide to One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
Brossura
ISBN 10: 0471251666 ISBN 13: 9780471251668
Casa editrice: John Wiley & Sons Inc, 1998

Sinossi

This is a "next-generation" marketing book that distinguishes itself from the introductory overview books on the shelf by zeroing in on a specific, customer-oriented marketing strategy that makes the most of current technologies. It is a comprehensive resource for understanding and applying the technologies, tools, products and solutions for one-to-one marketing on the Web. Case studies provide real-world examples of technologies such as push, personalization, telephone and A/V conferencing, interactivity, email, Web tracking and analysis tools, and Web community technologies (chat, games, Webisodes). In addition, this book covers how to integrate one-to-one Web marketing strategies with other systems and processes (such as databases and customer service and support), as well as privacy issues, and the future of one-to-one.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

CLIFF ALLEN is President of Allen Interactive, a Web development firm, and GuestTrack, Inc., a software development company specializing in Web site personalization. He has more than 20 years of experience in computer marketing and sales.

DEBORAH KANIA is Vice President of Sales and Marketing at GuestTrack, Inc., and an experienced Web marketer.

BETH YAECKEL is Vice President of Creative Services at Allen Interactive, with expertise in Web interface design, multimedia, interactive technologies, and Web personalization. Cliff Allen and Deborah Kania are authors of the Web Catalog Cookbook (Wiley).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
John Wiley & Sons Inc
Data di pubblicazione
1998
Lingua
Inglese
ISBN 10 
0471251666
ISBN 13 
9780471251668
Rilegatura
Copertina flessibile
Numero di pagine
386
Contatto del produttore
non disponibile
Persona responsabile
non disponibile