Cellular Marketing - Brossura

A. Steuernagel, Robert

Brossura

ISBN 10: 0471297798 ISBN 13: 9780471297796

Casa editrice: John Wiley & Sons, 1998

Riassunto

A complete guide to marketing cellular devices and services

Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

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Informazioni sull?autore

ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A cellular industry veteran with over twenty years experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced Mobile Phone Service. His book Wireless Marketing is also available from Wiley.

Dettagli dell'edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0471297798
• ISBN 13: 9780471297796
• Rilegatura: Copertina flessibile
• Numero di pagine: 204
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile