Tourism: Principles, Practices, Philosophies - Rilegato

McIntosh, Robert W.

Rilegato

ISBN 10: 0471322105 ISBN 13: 9780471322108

Casa editrice: John Wiley & Sons Inc, 1999

Riassunto

Tourism is the study of travel, hotels, transportation, and all other components, including marketing and promotion, of the industry serving the total market of travellers. This book is the revision of a classic survey text, adopted all over the world. It examines the social, cultural, and psychological aspects of travel and tourism, defines its basic concepts and structures, and explains how tourism can become an important factor in the wealth of any nation.

Su questo libro

Recensione

"...rich both in theoretical and pragmatic insights...an excellent main text...an excellent contribution to the advancement of tourism education, training and practical knowledge formation." (International Journal of Tourism Research, November 2001)

L'autore

CHARLES R. GOELDNER, PhD, is a Professor of Marketing and Tourism, College of Business, University of Colorado at Boulder, and Editor of the Journal of Travel Research. J. R. BRENT RITCHIE, PhD, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Center at the University of Calgary in Alberta, Canada. ROBERT W. McINTOSH, PhD, is Professor Emeritus at Michigan State University. A pioneer in the study of tourism, Dr. McIntosh founded the first university tourism department in the United States.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0471322105
• ISBN 13: 9780471322108
• Rilegatura: Copertina rigida
• Numero di pagine: 752
• Redattore: Mcintosh Robert W.
• Contatto del produttore: non disponibile