Sinossi
Concepts are presented in clear, non--technical jargon. Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations. Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.
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Dalla quarta di copertina
A framework for success!
Whether you re building a house or understanding information systems, you must build a solid foundation to be successful. That s why Pearlson and Saunders Second Edition of MANAGING AND USING INFORMATION SYSTEMS offers a foundation of essential concepts, so students can understand current IT issues and become active participants in information systems decisions.
This brief, but complete, paperback builds a basic framework for the relationships among business strategy, information systems, and organizational strategies. You ll learn how IT relate to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways.
Highlights of the Second Edition
- Expanded coverage of current managerial issues such as CRM, supply chain management, strategic alliances, economics of information vs. economics of things, virtual teams, ERP, peer–to–peer networking, wireless computing, disaster recovery, and digital security
- Introduction of time–scope–quality triangle in chapter on project management
- New chapter in funding IT, including funding methods, ROI, dashboards and scorecards, and option pricing
- A completely rewritten chapter on doing business on the Internet
- More examples and end–of–chapter minicases
Flexible coursepacks of cases and readings for each chapter are available via Wiley s Business Extra Select program (powered by XanEdu). Go to www.wiley.com/college/bxsfor more details.
Product Description
Book by Pearlson Keri E Saunders Carol S
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Managing and Using Information Systems: A Strategic Approach (Second Edition)
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