Authored by a well-known figure in the field.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
THE WILEY EVENT MANAGEMENT SERIES
The first complete guide to launching a highly visible event marketing campaign
Practical strategies and resources for achieving greater results!
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:
* Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding
* In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others
* An examination of future trends and innovative strategies for increasing attendance
* Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers' "talking points," and listings of media distribution and tracking services
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Soft cover. Condizione libro: New. NEW - International Edition - ISBN 9788126524679 - Same Contents as in US edition - in english - 1ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code, unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Codice libro della libreria W38
Descrizione libro Paperback. Condizione libro: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 387400
Descrizione libro Paperback. Condizione libro: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 12495
Descrizione libro Wiley. Hardcover. Condizione libro: New. 047140179X Ships promptly. Codice libro della libreria GMF2882.1DCGG021017H0744
Descrizione libro Condizione libro: New. Brand new copy. Ships fast secure, expedited available!. Codice libro della libreria 3UBCFO000A3Y
Descrizione libro International Edition. Paperback. Condizione libro: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Codice libro della libreria in-us-9780471401797
Descrizione libro Wiley, 2002. Hardcover. Condizione libro: New. book. Codice libro della libreria M047140179X
Descrizione libro Wiley, 2002. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX047140179X
Descrizione libro Wiley, 2002. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P11047140179X
Descrizione libro Wiley. Condizione libro: Brand New. FREE domestic ground shipping. Fast priority express available. Tracking service included. Ships from USA (United States of America). Codice libro della libreria 047140179X