"Building a Profitable Online Accounting Practice" ist das erste Buch, das bewährte Strategien erläutert für den Aufbau einer florierenden virtuellen Praxis. Hier erfahren Wirtschaftsprüfer und andere Fachleute des Rechnungswesens, wie sie übers Internet mittelständische Unternehmen als Kunden gewinnen. Jack Fox, ein anerkannter Experte auf diesem Gebiet, behandelt das ganze Spektrum an Internet-Dienstleistungsangeboten, die für mittelständische Unternehmen interessant sind. Er beschreibt erfolgreiche Techniken, mit denen Sie potentielle Kunden anvisieren und geeignete Marketingstrategien erstellen können. Mit einer Fülle praktischer Tipps und Ratschläge für die Unternehmensgründung: Enthalten sind u.a. ein detaillierter Geschäftsplan, zahlreiche Tabellen, Formulare und Checklisten sowie Hinweise zu führenden virtuellen Dienstleistungsunternehmen im Rechnungswesen.
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JACK FOX, MBA, is the founder and Executive Director of The Accounting Guild, www.accountingguild.com. He is the author of six other accounting and business books.
"Jack Fox literally wrote the book on building your own accounting practice. No one is better qualified to guide accountants into developing an accounting practice in the digital age. Building a Profitable Online Accounting Practice is a road map for trailblazing accountants."-Rick Telberg, Senior Editorial Director, Pro2Net.com
The Internet provides accountants with exciting new opportunities for expanding their practices by affording unprecedented access to the huge small-business market. Now, the first comprehensive book on the subject describes highly effective, proven strategies for creating a thriving virtual accounting practice. Written by accounting practice development expert Jack Fox, Building a Profitable Online Accounting Practice presents:
* Successful techniques for identifying potential clients and packaging and marketing services
* In-depth coverage of the services accountants can offer to small-business owners via the Internet
* Complete marketing profiles of the leading virtual accounting service providers
* Detailed business plans
. . . and much more, including tables, forms, checklists, and illustrations to help you enter today's lucrative online accounting arena.
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