Articoli correlati a Data Mining Cookbook Set -: Modeling Data for Marketing,...
Data Mining Cookbook Set -: Modeling Data for Marketing, Risk and Customer Relationship Management - Brossura
Sinossi
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
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- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2001
- ISBN 10 0471415200
- ISBN 13 9780471415206
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine400
- Contatto del produttorenon disponibile
(nessuna copia disponibile)
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