"Profiting from Intellectual Capital" - Dieses Buch beschäftigt sich mit der Frage, warum geistiges Eigentum als finanzieller Vermögenswert gilt, was man darunter versteht, wo es anzutreffen ist, wie man es investiert und wie man es erntet, um den Shareholder Value zu steigern. Autor Patrick Sullivan erläutert hier, wie Unternehmen aus ihrem intellektuellen Kapital finanzielle Vorteile und eine noch größere Wertschöpfung erzielen können. Das Buch gliedert sich in drei Teile; im ersten Teil werden grundlegende Begriffe und Konzepte besprochen, in den beiden folgenden Teilen werden Methoden für Messung, Management und Überwachung des intellektuellen Kapitals erörtert. Darüber hinaus werden wichtige Techniken zur Wertgewinnung diskutiert, wie z.B. die Erstellung einer Datenbank für geistiges Eigentum. Mit einer Fülle von Beispielen zu Methoden und Verfahren von auf diesem Gebiet führenden internationalen Unternehmen, wie z.B. ICM-Dow Chemical, Xerox, Rockwell International, Skandia und Hewlett-Packard. "Profiting from Intellectual Capital" ist Pflichtlektüre für alle vorausschauenden Experten im Bereich intellektuelles Kapital.
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PATRICK H. SULLIVAN, DBA, MS, BS, an expert at developing profits from intellectual assets, is a founding partner of The ICM Group, LLC, a consulting company focused on extracting value from intellectual capital. He has been a vice president of The MAC Group and a principal consultant at SRI International, where he managed the firm's general consulting practice in Europe. Dr. Sullivan is a Fellow of the American Council on Education, and a member of organizations that include the Licensing Executives Society (LES)-where he is currently Chairman of the Intellectual Capital Management Committee-the WIPO Trade Forum, and the American Bar Association Intellectual Property Section. A frequent speaker on intellectual capital management issues, Dr. Sullivan is the coauthor of Technology Licensing, also published by Wiley.
Knowledge is more than power.
It's profits, too.
Tools and techniques for extracting even more value from your company's intellectual capital-from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia
"Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."-Thomas A. Stewart, author of Intellectual Capital: The New Wealth of Organizations
"The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of best practices, as well as the high-level conceptual examination of various intellectual capital issues, is an important contribution to this fast-growing field."-Baruch Lev, PhD, The Philip Bardes Professor of Accounting and Finance, Stern School of Business, New York University, and Director, The Intangibles Research Project at New York University
"This is a remarkable compendium of analytic approaches to that most elusive of management goals-managing intellectual capital. It gives our state-of-the-practice knowledge a most substantial boost."-Larry Prusak, Managing Principal, Knowledge Management, IBM Corporation
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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