You don't want or need to understand every minute detail of how wireless works; you just want to learn how to effectively use wireless to impact your bottom line. "Executive's Guide to the Wireless Workforce" avoids excessive use of buzzwords, acronyms, and consultantese to provide you with a succinct and straightforward template for defining, assessing, and deploying wireless technologies at every level of your organization to lower your costs, deepen your customer interactions, and strengthen your competitive position in today's increasingly mobile marketplace.
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RUSSELL D. LAMBERT is the Chief Operating Officer of a Miami-based telecommunications firm. Formerly the director of e-commerce for a $3.5 billion company, Lambert was named as one of Computerworld’s Premier 100 IT Leaders. He is regularly quoted in industry publications and is a frequent and popular speaker at major conferences and seminars.
Julia King has been writing about information technology for twenty years. She is a national correspondent at Computerworld.
What you need to know–now–to join the global leaders in today’s wireless computing revolution
Wireless computing technologies can no longer be seen as the wave of the future. Why? Because wireless is here, today–and any organization that isn’t working to develop and implement this burgeoning technology risks missing out on the first great business boom of the twenty-first century.
Executive’s Guide to the Wireless Workforce covers the technical issues, strategic challenges, and commercial possibilities of today’s wireless computing technologies. Whether you are an executive charged with launching a wireless strategy for your organization or a mobile professional looking to learn more about this transformative technology, let this comprehensive guidebook provide you with:
Two out of every three companies are expected to expand their critical applications to wireless computing by 2006–and 2006 is right around the corner. Executive’s Guide to the Wireless Workforce will give you the knowledge and information you need to get your wireless program up and running, and show you how to plan and execute a progressive, profitable, and enterprise-wide wireless computing strategy.
"The single most important thing you need to know about wireless is that it will affect your company’s earnings. Exactly how and precisely when may be unknown, but it is certain. . . . You will learn in this book how dozens of companies, both large and small, are using wireless computing to cut costs, improve productivity, and grow their businesses. You will learn how to approach the strategic issues involved in deploying wireless computing and how to manage through the tactical challenges."
–from the Introduction
Wireless computing technologies are becoming today’s most adaptable, powerful business weapons. Before too long, they will be essential to business survival. Executive’s Guide to the Wireless Workforce provides nontechnical senior managers and decision- makers with a plain-English overview of the wireless landscape–what wireless is, how it operates, and what leading-edge businesses are doing to shape the rules of wireless.
But beyond simply introducing and explaining the wireless world, Executive’s Guide to the Wireless Workforce details a step-by-step methodology you can use to develop and implement a customized wireless strategy for your company, one that will improve workforce productivity, streamline customer communications, and integrate seamlessly with existing internal and customer-facing business processes. Packed with examples of companies of every size using wireless in practical, proven ways to update business processes and create continuous, sustainable competitive advantage, this results-based book describes:
You don’t want or need to understand every minute detail of how wireless works; you just want to learn how to effectively use wireless to impact your bottom line. Executive’s Guide to the Wireless Workforce avoids excessive use of buzzwords, acronyms, and consultantese to provide you with a succinct and straightforward template for defining, assessing, and deploying wireless technologies at every level of your organization–to lower your costs, deepen your customer interactions, and strengthen your competitive position in today’s increasingly mobile marketplace.
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