Global Strategy and the Organization - Brossura

Gupta, Anil; Govindarajan, Vijay

Brossura

ISBN 10: 0471454222 ISBN 13: 9780471454229

Casa editrice: John Wiley and Sons (WIE), 2003

Riassunto

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In "Global Strategy and the Organization", awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game. Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.

Dettagli dell?edizione

• Editore: John Wiley and Sons (WIE)
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0471454222
• ISBN 13: 9780471454229
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile