Corporate Social Responsibility: Doing The Most Good For Your Company And Your Cause - Rilegato

Kotler, Philip; Lee, Nancy

Rilegato

ISBN 10: 0471476110 ISBN 13: 9780471476115

Casa editrice: John Wiley & Sons Inc, 2004

Riassunto

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Su questo libro

Recensione:

"An excellent starting point " ( Long Range Planning, August 2006)

L'autore:

PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.

NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2004
• ISBN 10: 0471476110
• ISBN 13: 9780471476115
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 307