Articoli correlati a Advanced Brand Management: From Vision to Valuation
Sinossi
Branding your firm's future-with success
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
a description of what brand management is, but also a manifesto for the exciting interdisciplinary challenge it should be (Marketing, 17 April 2003)
L'autore
Paul Temporal is a leading global expert on brand creation, development and management with over twenty years experience in consulting and training. Hehas worked with leading companies and governments, and is well known for his practical and results-oriented approach, resulting in record year on yearprofit increases for many clients. He is also the author of best-selling branding books, Corporate Charisma, Strategic Positioning, Branding in Asia, Hi-Tech Hi-Touch Branding, and Romancing the Customer, and is a highly soughtafter event and conference speaker. He was educated at Leeds and Oxford Universities and is based in Singapore.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2002
- ISBN 10 047147925X
- ISBN 13 9780471479253
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine296
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Advanced Brand Management
Da: Books From California, Simi Valley, CA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Good. Codice articolo mon0002953733
Quantità: 1 disponibili
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Advanced Brand Management
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55. Codice articolo G047147925XI4N00
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Advanced Brand Management: From Vision to Valuation
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471479253. Codice articolo 8724279
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Advanced Brand Management: From Vision to Valuation
Editore:
John Wiley & Sons 22/03/2002, 2002
ISBN 10: 047147925X
ISBN 13: 9780471479253
Antico o usato
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Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780471479253
Quantità: 2 disponibili
Foto dell'editore
Advanced Brand Management: From Vision to Valuation
Editore:
John Wiley & Sons 22/03/2002, 2002
ISBN 10: 047147925X
ISBN 13: 9780471479253
Antico o usato
Rilegato
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780471479253
Quantità: 2 disponibili