Strategic Market Relationships: From Strategy to Implementation - Brossura

Donaldson, Bill; O'Toole, Tom

Brossura

ISBN 10: 0471494437 ISBN 13: 9780471494430

Casa editrice: John Wiley & Sons Inc, 2001

Riassunto

Donaldson & O'Toole address how organisations originate, sustain and develop relationships with customers, suppliers, competitors, and other stakeholders from a strategic perspective. This examination maps business relationship choices from strategy to implementation

FEATURE

• Develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource

• Takes a managerial perspective to the study of relationships, from strategy to implementatio

• Presents new themes and frameworks in areas such as relationship planning, relationship implementation, customer relationship management, and electronic relationships

• Each chapter contains two case studies: a commencement case illustration and an end of chapter teaching cas

Strategic Market Relationships has been written for students studying relationship strategy, management or marketing on advanced undergraduate, MBA and other postgraduate courses. It will also be a valuable resource for managers who wish to gain a greater understanding of strategic market relationships

Supplementary materials for lecturers adopting Strategic Market Relationships can be found at the web site.

Su questo libro

Informazioni sull?autore

BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School

TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0471494437
• ISBN 13: 9780471494430
• Rilegatura: Copertina flessibile
• Numero di pagine: 288
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile