"This is an extraordinary synthesis of the most important things that are understood about innovation, written by some of the world's foremost scholars in this field." Clayton M. Christensen Professor of Business Administration, Harvard Business School.
"The capacity to innovate is a key source of competitive advantage; but the management of innovation is risky. The authors provide a clear, systematic and integrated framwork which will guide students and practising managers alike through a complex field. Updated to address key contemporary themes in knowledge management, networks and new technology, and with an exemplary combination of research and practitioner material, this is probably the most comprehensive guide to innovation management currently available." Rob Goffee Professor of Organisational Behaviour, London Business School
"In a highly readable yet challenging text, Tidd, Bessant and Pavitt are true to their subtitle, since they do indeed achieve a rare analytical integration of technological, market and organizational change. Alive to the vital importance of context, they nonetheless reveal generic aspects to the process of innovation. Read this book and you will understand more, and with a little luck, an encounter with a rich example will resonate with experience, hopes and fears and provide a useful guide to action." Sandra Dawson KPMG Professor of Management Studies and Director, Judge Institute of Management, University of Cambridge.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
JOHN BESSANT is Professor of Technology Management at the Centre for Research in Innovation Management (CENTRIM) at Brighton Business School, University of Brighton
KEITH PAVITT is RM Phillips Professsor of Science and Technology Policy Studies at the Science and Technology Policy Research (SPRU), University of Sussex.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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