The Entrepreneur and Small Business Problem Solver: An Encyclopedic Reference and Guide: Encyclopaedic Reference and Guide - Brossura

Cohen, William A.

Brossura

ISBN 10: 0471501247 ISBN 13: 9780471501244

Casa editrice: John Wiley & Sons Inc, 1990

Riassunto

This updated edition covers every topic an entrepreneur or small-business owner must know. Revised to meet the needs of the '90s, the Second Edition provides ready-to-use procedures and ideas for any small business and includes scores of forms, tables, and checklists.

Su questo libro

Informazioni sull?autore

WILLIAM A. COHEN is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a $3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley), Developing a Winning Marketing Plan (Wiley), and Making It Big as a Consultant. He is on several boards of directors, and his biography is in numerous directories, including Who?s Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1990
• Lingua: Inglese
• ISBN 10: 0471501247
• ISBN 13: 9780471501244
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 565
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile