This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Da: Asano Bookshop, Nagoya, AICHI, Giappone
Condizione: Good. Paperback, 290pp, wear to cover, slightly soiled edges, interior text clean, no markings, binding tight. Codice articolo b11503
Quantità: 1 disponibili