Small Business Management Study Guide - Brossura

Pickle, Hal B.

 
9780471502401: Small Business Management Study Guide

Sinossi

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

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