Front-Line Customer Service: 15 Keys to Customer Satisfaction - Rilegato

Carr, Clay

 
9780471516163: Front-Line Customer Service: 15 Keys to Customer Satisfaction

Sinossi

The purpose of this guide is to provide advice for small to medium sized businesses on how to turn unhappy buyers into dedicated customers. Based on 11 tactical principles, it shows how managers of these businesses can turn their greatest asset - contact with the customer - to their best advantage. It discusses the basics of customer psychology and explains in detail what value means to a customer. Step-by-step advice is given on the process of dealing with unhappy customers by solving their problems and changing their expectations. Numerous examples and case studies are included throughout.

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Book by Carr Clay

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