The purpose of this guide is to provide advice for small to medium sized businesses on how to turn unhappy buyers into dedicated customers. Based on 11 tactical principles, it shows how managers of these businesses can turn their greatest asset - contact with the customer - to their best advantage. It discusses the basics of customer psychology and explains in detail what value means to a customer. Step-by-step advice is given on the process of dealing with unhappy customers by solving their problems and changing their expectations. Numerous examples and case studies are included throughout.
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Book by Carr Clay
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo V08N-00305
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0471516163I2N00
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Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs7417677005
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