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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Brossura
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A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminar for about $1,000 or less
* How to develop a dynamic program and effective program materials
* How to create a powerful, registration producing marketing strategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketing to increase sales
* How to evaluate and choose where and when to conduct your seminar or workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximum registrations/profitability
* How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
* How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.
Product Description
Book by Shenson Howard L
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Sons, Inc
- Data di pubblicazione1990
- ISBN 10 0471527092
- ISBN 13 9780471527091
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine288
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Editore:
John Wiley & Sons, Inc, 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antico o usato
Brossura
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo V21F-02319
Quantità: 1 disponibili
Foto dell'editore
How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Editore:
John Wiley & Sons, Inc, 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antico o usato
Brossura
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. Codice articolo T09Q-01011
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Editore:
John Wiley & Sons, Inc (edition 1), 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
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Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condizione: Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Codice articolo 0471527092-11-1
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Editore:
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antico o usato
Brossura
Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 4357578-6
Quantità: 2 disponibili
Foto dell'editore
How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Editore:
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antico o usato
Brossura
Prima edizione
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 6424585-75
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Editore:
John Wiley & Sons, Inc, 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antico o usato
Brossura
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00048783439
Quantità: 2 disponibili
Foto dell'editore
How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Editore:
John Wiley & Sons, Inc, 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antico o usato
Brossura
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00058921548
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
Da: ThriftBooks-Reno, Reno, NV, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. Codice articolo G0471527092I4N00
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. Codice articolo G0471527092I4N00
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. Codice articolo G0471527092I4N00
Quantità: 1 disponibili