Leisure Travel: Making it a Growth Market...Again! - Rilegato

Plog, Stanley C

Rilegato

ISBN 10: 0471529524 ISBN 13: 9780471529521

Casa editrice: Harper Business, 1991

Riassunto

The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.

Su questo libro

Product Description

Research data compiled by the author over the past 25 years clearly indicates that leisure travel is not as much fun as it used to be. In this book, Plog points out the problems that have created this negative trend and offers travel agents and other travel industry professionals practical advice on how to reverse it. He also presents an overview of the leisure travel market, a framework for understanding why people do or do not travel, the different types of vacations they take and their expectations and sources of dissatisfaction. The book outlines ways in which airlines, hotels, tour operators, travel agencies, food services, car rentals and other businesses can protect themselves, and even prosper, during times of recession.

Dettagli dell'edizione

• Editore: Harper Business
• Data di pubblicazione: 1991
• Lingua: Inglese
• ISBN 10: 0471529524
• ISBN 13: 9780471529521
• Rilegatura: Copertina rigida
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Repubblica Slovacca