Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services - Rilegato

Stemper, Robert G.

 
9780471540304: Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services

Sinossi

A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction with customers, cultural support and values, service from the customer's point of view, service selling, characteristics of successful sales organizations, star sales people, perfecting the sales process, dealing with prospective clients, and ongoing interaction with the client.

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Product Description

This is a guide to the process of marketing and selling financial services for those in the financial service industry. The author explains how marketing services differ from marketing products, and explains how a bank or other organization can be reoriented to focus on delivering customer service as a critical competitive factor.

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