Articoli correlati a New Product Development: Managing and Forecasting for...

New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) - Brossura

Thomas, Robert J.

 
9780471572268: New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)

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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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Book by Thomas Robert J

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