Strategic Management: Text and Cases - Rilegato

Boseman, F. Glenn; Phatak, Arvind

 
9780471618911: Strategic Management: Text and Cases

Sinossi

This volume contains six chapters and 39 cases which cover the essentials of strategic management. Over half of the cases in this second edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. It incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial periodicals such as "Business Week" and "The Wall Street Journal". The previous edition of this book was published in 1986.

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Product Description

Book by Boseman Glenn Phatak Arvind

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9780471503125: Strategic Management: Text and Cases

Edizione in evidenza

ISBN 10:  0471503126 ISBN 13:  9780471503125
Casa editrice: John Wiley and Sons (WIE), 1989
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