Information Technology: Strategic Decision-MakingFor Managers - Brossura

Lucas Jr., Henry C.

Brossura

ISBN 10: 0471652938 ISBN 13: 9780471652939

Casa editrice: Wiley, 2004

Riassunto

Take an active role in managing technology!
From new business models to new types of business, information technology has become a key driver of business and an essential component of corporate strategy. But simply acquiring technology is not enough; organizations must manage IT effectively to gain the competitive advantage.
Henry Lucas's Information Technology: Strategic Decision Making for Managers focuses on the key knowledge and skills you need to take an active role in managing technology and obtain the maximum benefits from investing in IT. Offering streamlined, up-to-date coverage, the text is ideally suited for MBA students or anyone who wants to learn more about how to gain the competitive advantage by successfully managing IT.
Features
* Focuses on managerial issues: This text explores the many real technology issues confronting today's managers, such as what to do with legacy systems, when to outsource, and how to choose a source of processing and services.
* Shows how to evaluate IT investments: Two full chapters cover the value of information technology and how to evaluate IT project proposals using both net present value and real options approaches.
* Balances technical and managerial coverage: This balance helps you understand how diverse companies have developed their IT architectures and environments.
* Explains the various applications of technology: Concrete examples illustrate major IT applications, such as ecommerce, ERP, CRM, decision and intelligent systems, and knowledge management.

Su questo libro

Dalla quarta di copertina

Take an active role in managing technology!

From new business models to new types of business, information technology has become a key driver of business and an essential component of corporate strategy. But simply acquiring technology is not enough; organizations must manage IT effectively to gain the competitive advantage.

Henry Lucass Information Technology: Strategic Decision Making for Managers focuses on the key knowledge and skills you need to take an active role in managing technology and obtain the maximum benefits from investing in IT. Offering streamlined, up-to-date coverage, the text is ideally suited for MBA students or anyone who wants to learn more about how to gain the competitive advantage by successfully managing IT.

Features

• Focuses on managerial issues: This text explores the many real technology issues confronting todays managers, such as what to do with legacy systems, when to outsource, and how to choose a source of processing and services.
• Shows how to evaluate IT investments: Two full chapters cover the value of information technology and how to evaluate IT project proposals using both net present value and real options approaches.
• Balances technical and managerial coverage: This balance helps you understand how diverse companies have developed their IT architectures and environments.
• Explains the various applications of technology: Concrete examples illustrate major IT applications, such as ecommerce, ERP, CRM, decision and intelligent systems, and knowledge management.

Dettagli dell'edizione

• Editore: Wiley
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0471652938
• ISBN 13: 9780471652939
• Rilegatura: Copertina flessibile
• Numero di pagine: 461
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile