Going Visual: Using Images To Enhance Productivity, Decision-Making And Profits - Rilegato

Gerard, Alexis; Goldstein, Bob

Rilegato

ISBN 10: 0471710253 ISBN 13: 9780471710257

Casa editrice: John Wiley & Sons Inc, 2005

Riassunto

How and why to make visual communication a powerful competitive tool

From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation?in any industry?that wants to stay competitive.

Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization?s competitive edge and improve its bottom line.

Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.

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Informazioni sull?autore

ALEXIS GERARD previously held executive positions in new technologies marketing at Apple Computer. In 1991, he founded Future Image, a think tank that researches the convergence of imaging, information technology, and business. Its client list includes Adobe Systems, Canon, Eastman Kodak, Hewlett-Packard, IBM, Intel, Motorola, Nokia, and Sony. Gerard's opinions on the future of imaging have been quoted in the Wall Street Journal, the New York Times, International Herald Tribune, USA Today, Financial Times, Newsweek, BusinessWeek, and Forbes.

BOB GOLDSTEIN was the president and founder of ZZYZX Visual Systems, which handled high-volume business in visual image technology. He later served as president of the Altamira Group, which produced a line of digital imaging software. He is well known in the digital imaging industry and has served as a visual communication corporate consultant to such companies as Eastman Kodak, Apple Computer, Oracle Corp., Microsoft, and Hewlett-Packard. He has been quoted in articles in Forbes.com, Washingtonpost.com, and digitaljournalist.com.

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Throughout historybeginning with our earliest ancestors who painted on cave wallspeople have used images to communicate their thoughts and ideas. Yet as a society, while we understand and effortlessly use the power of visual communication in our personal lives, we're just now awakening to its tremendous potential in our business lives. With the democratization of technology, in the form of the Internet, wireless communications, and easy-to-use, inexpensive digital devices, the doors to Going Visual are now open to virtually any organization or businessperson.

In Going Visual: Using Images to Enhance Productivity, Decision Making, and Profits, authors and visual communication experts Alexis Gerard and Bob Goldstein demonstrate how businesses large or small and entrepreneurs can harness the power of digital images and video to streamline information flow, communicate more effectively, and gain competitive advantage.

Today's technology makes it possible to usein everyday practical business circumstancesvisual tools that capture the full richness of the information you wish to convey, enabling you to communicate more completely, more efficiently, in greater detail, and with greater power of conviction than through words alone.

Through real-world success stories and interviews with professionals who've enthusiastically gone visual, this one-of-a kind book outlines a five-step plan for developing a visual communication strategy that will sharpen your organization's competitive edge and improve its bottom line. You'll receive instant access to innovative research, proven strategies, and real-world business cases that will carefully guide you down the path to Going Visual. Topics discussed include:

• The Four Essential Requirements with which a business can set goals and measure the effectiveness of deploying a Going Visual strategy
• The Five Action Steps that serve as guiding principles for planning and implementing a Going Visual strategy
• How entrepreneurs, as well as small, mid-sized, and large companies can reap significant benefits by transforming their interpersonal business communications from words alone into an image-rich mix
• The new directions that imaging technology will take in the near future and how it will augment the visual communication process

Visual communication is rapidly becoming an indispensable part of the way we do business. Just as you might find it hard to imagine how you ever did business before e-mail or FedEx, you'll also wonder how you ever got by before Going Visual.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0471710253
• ISBN 13: 9780471710257
• Rilegatura: Copertina rigida
• Numero di pagine: 247
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile