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Designing Brand Identity: A Complete Guide to Creating, Building, And Maintaining Strong Brands - Rilegato
Sinossi
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
"...the new edition of this well-regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
L'autore
Alina Wheeler applies a dynamic process to help enterprises express their brands. Her clients include entrepreneurial companies and foundations whose leaders embrace the future. Wheeler collaborates with strategists, designers, and managers, seizing every opportunity to build brands and provide compelling customer experiences.
Wheeler speaks frequently to management and creative teams in companies, as well as to business and design students at universities. She introduces branding fundamentals, identifies brand trends, and connects their relationship to innovation and business.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2006
- ISBN 10 0471746843
- ISBN 13 9780471746843
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione2
- Numero di pagine280
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EUR 4,85 per la spedizione in U.S.A.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Editore:
John Wiley & Sons Inc, 2006
ISBN 10: 0471746843
ISBN 13: 9780471746843
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.63. Codice articolo G0471746843I4N00
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.63. Codice articolo G0471746843I3N00
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
Editore:
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471746843
ISBN 13: 9780471746843
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
Editore:
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471746843
ISBN 13: 9780471746843
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Editore:
John Wiley & Sons Inc, 2006
ISBN 10: 0471746843
ISBN 13: 9780471746843
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