Management Communication - Brossura

Bell, Arthur H.; Smith, Dayle M.

Brossura

ISBN 10: 0471755249 ISBN 13: 9780471755241

Casa editrice: John Wiley & Sons Inc, 2005

Riassunto

Take command of your communication skills and career.

Whatever your career objectives, you'll most likely need good communication skills to achieve your goals. With Bell and Smith's Management Communication, 2nd Edition, you'll build essential writing, speaking, and listening skills that you can rely on throughout your career.

You'll explore such key issues as communication ethics, crisis communication, media appearances, meeting skills, behavioral interviewing, telephone work, and more. Along the way, the book provides many opportunities for you to apply your skills in different settings, through more than two dozen detailed cases and a variety of exercises.

Now updated and revised, this Second Edition features expanded coverage of electronic communication media, oral communication, and listening, as well as more checklists, additional longer cases, and updated web assignments.

Learn how to:
* Adapt your communications to the specific needs of your audience.
* Make the best use of communication technologies.
* Prepare for intercultural communication challenges.
* Master the art of writing persuasive letters, memos, and email.
* Get past writer's block.
* Overcome the fear of public speaking.
* Find your own writing and speaking voice.
* Create an effective resume and application letter.

About the Authors: Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.

Su questo libro

Informazioni sull?autore

Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.

Dalla quarta di copertina

Take command of your communication skills and career.

Whatever your career objectives, you ll most likely need good communication skills to achieve your goals. With Bell and Smith s Management Communication, 2nd Edition, you ll build essential writing, speaking, and listening skills that you can rely on throughout your career.

You ll explore such key issues as communication ethics, crisis communication, media appearances, meeting skills, behavioral interviewing, telephone work, and more. Along the way, the book provides many opportunities for you to apply your skills in different settings, through more than two dozen detailed cases and a variety of exercises.

Now updated and revised, this Second Edition features expanded coverage of electronic communication media, oral communication, and listening, as well as more checklists, additional longer cases, and updated web assignments.

Learn how to:

• Adapt your communications to the specific needs of your audience.
• Make the best use of communication technologies.
• Prepare for intercultural communication challenges.
• Master the art of writing persuasive letters, memos, and email.
• Get past writer s block.
• Overcome the fear of public speaking.
• Find your own writing and speaking voice.
• Create an effective resume and application letter.

About the Authors: Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0471755249
• ISBN 13: 9780471755241
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 550
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile