Unofficial Guide to Marketing Your Small Business - Brossura

Turner, Marcxia Layton

Brossura

ISBN 10: 0471799076 ISBN 13: 9780471799078

Casa editrice: John Wiley & Sons Inc, 2006

Riassunto

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing.

Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

Su questo libro

Informazioni sull?autore

MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She serves as the small business expert for Small Business Advantage, hosted at the BusinessWeek website. She has written for and been featured in such publications as Money, Entrepreneur, USA Weekend, and Black Enterprise, and she is the author of several books, including Kmart's Ten Deadly Sins, Emeril! Inside the Amazing Success of Today's Most Popular Chef, and, most recently, The Unofficial Guide to Starting a Small Business, Second Edition.

Dalla quarta di copertina

The inside scoop... for when you want more than the official line!

Whether you own an upscale boutique or a plumbing company, a design studio or a dog walking service, a wholesale business or a homey cafe, marketing is critical to your success. This guide helps you create a cost-effective, targeted marketing plan with a consistent image and message to build your customer base and your business. It covers traditional print and broadcast advertising, but since most small businesses can't afford spots in the Super Bowl, it turns you on to practical alternatives ranging from online marketing to on-site marketing, and from stuffers to telemarketing to sales promotions. This guide helps you determine how to get maximum marketing impact for minimum marketing dollars with:

• Vital Information on defining your target market and knowing your customers
• Money-Saving Techniques, including capitalizing on public relations and networking opportunities
• Time-Saving Tips for delegating selected marketing projects
• The Latest Trends in branding and in online marketing, including using e-zines, blogs, and podcasts
• Handy Checklists and Charts to help you implement and evaluate various marketing tactics

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0471799076
• ISBN 13: 9780471799078
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 312
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile