Making Strategy Work: How Senior Managers Produce Results - Rilegato

Hamermesh, Richard G.

 
9780471803195: Making Strategy Work: How Senior Managers Produce Results

Sinossi

This book addresses the ways in which top executives use strategic planning to produce results in their companies. It is not just a theoretical description of strategy or planning, but is based on the experiences that over twenty companies have had in using the techniques of portfolio planning. The author shows how strategy is shaped by the CEO's agenda, financial constraints, administrative considerations and the portfolio analysis. The presentation is well illustrated by detailed case studies of General Electric, Memorex and the Dexter Corporation.

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Informazioni sull?autore

Richard G. Hamermesh is the author of Making Strategy Work: How Senior Managers Produce Results, published by Wiley.

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