Competitor Intelligence: How to Get It, How to Use It - Rilegato

Fuld, Leonard M.

 
9780471809678: Competitor Intelligence: How to Get It, How to Use It

Sinossi

Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

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Product Description

Book by Flud Leonard M

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9780471629108: Fuld: Competitor Intelligence - How to Get it - How to Use it (Cassette Version)

Edizione in evidenza

ISBN 10:  0471629103 ISBN 13:  9780471629108
Casa editrice: John Wiley & Sons Inc, 1987
Rilegato