The Information Weapon: Winning Customers and Markets With Technology - Rilegato

Synnott, William R.

 
9780471845577: The Information Weapon: Winning Customers and Markets With Technology
Rilegato
ISBN 10: 0471845574 ISBN 13: 9780471845577
Casa editrice: John Wiley & Sons Inc, 1987

Sinossi

Shows how to use information technology as a competitive strategy instead of just a back shop cost-cutting tool and describes how information systems managers and chief information officers can help lead this change. Provides over 65 information weapon strategies that readers can use in their own companies. By presenting frameworks for planning and strategic systems models, the book teaches readers to search for and identify ``weapon'' opportunities and shows how companies in the service industries can use information technology as a revenue generator. Unlike any other text on the subject, it describes what information resource architecture is all about and lends a clearer understanding of what the new chief information officer role entails. Essentially, the book offers a framework for thinking that will help managers search for technological opportunities within their area and then win with that technology.

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Product Description

Book by Synnott William R

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
John Wiley & Sons Inc
Data di pubblicazione
1987
Lingua
Inglese
ISBN 10 
0471845574
ISBN 13 
9780471845577
Rilegatura
Copertina rigida
Numero di pagine
348
Contatto del produttore
non disponibile
Persona responsabile
non disponibile