Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct- mail, and newsletters - with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing. The previous edition of this book was published in 1983.
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Book by Holtz Herman
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Destinazione, tempi e costiDa: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: Very Good. 1988. 2nd Edition. Hardcover. "Includes index. Bibliography: p. 387-390. Commissioning organisation: Herman Holtz. xvii, 406 p. ill. 24 cm. Publishers leatherette. Fine clean copy with bright gilt title on spine, well defined edges and tight binding, clean and crisp pages. 2nd ed." Keywords: "Business, Finance & Law - Sales & Marketing - General,Subjects - Business, Finance & Law - Sales & Marketing - General". Not a first edition copy. . . . Books ship from the US and Ireland. Codice articolo KEX0139869
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condizione: Very Good. 1988. 2nd Edition. Hardcover. "Includes index. Bibliography: p. 387-390. Commissioning organisation: Herman Holtz. xvii, 406 p. ill. 24 cm. Publishers leatherette. Fine clean copy with bright gilt title on spine, well defined edges and tight binding, clean and crisp pages. 2nd ed." Keywords: "Business, Finance & Law - Sales & Marketing - General,Subjects - Business, Finance & Law - Sales & Marketing - General". Not a first edition copy. . . . Codice articolo KEX0139869
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR007611952
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Da: Bahamut Media, Reading, Regno Unito
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780471847298
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Da: AwesomeBooks, Wallingford, Regno Unito
Hardcover. Condizione: Very Good. How to Succeed as an Independent Consultant This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780471847298
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Da: Sklubooks, LLC, Clermont, FL, U.S.A.
Hardcover. Condizione: As New. 000-377: Hardcover with Dustjacket. 406 pages. Book is Like-New with No Defects seen. Tight hinges suggest book has never been opened. Dustjacket has only light wear and tiny wrinkling around edges. A beautiful copy with clean, unmarked pages. Appears to be an unread or gently read book. A Comprehensive Guide that shows you how to establish your business. Second Edition, Sixth Printing with a 1988 copyright date. Codice articolo 25781
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. Good dust jacket. 2nd edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo K14A-02590
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo Y11H-01508
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Da: More Than Words, Waltham, MA, U.S.A.
Condizione: Very Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo BOS-J-01h-01743
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Da: Antiquariat Buchhandel Daniel Viertel, Diez, Germania
Condizione: Sehr gut. 2. 424 S. In gutem Zustand. 27372 ISBN 9780471847298 Sprache: Englisch Gewicht in Gramm: 737 Gebundene Ausgabe, Maße: 3.56 cm x 16 cm x 23.37 cm. Codice articolo 2385867
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