Sinossi
"The Business Marketing Course" has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
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The Business Marketing Course: Managing in Complex Networks
Editore:
John Wiley & Sons 15/02/2002, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
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Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780471877226
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Foto dell'editore
The Business Marketing Course: Managing in Complex Networks
Editore:
John Wiley & Sons 15/02/2002, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780471877226
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The Business Marketing Course : Managing in Complex Networks
Editore:
John Wiley & Sons, Incorporated, Hoboken, NJ, U.S.A., 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
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Paperback
Da: Victoria Bookshop, BERE ALSTON, DEVON, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. 8vo. Book. Codice articolo 287
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Foto dell'editore
The Business Marketing Course: Managing in Complex Networks
Editore:
John Wiley & Sons, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
Antico o usato
Paperback
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. The Business Marketing Course: Managing in Complex Networks This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Codice articolo TFTP-9780471877226
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