Praise for Russell Ackoff?s previous book: Creating the Corporate Future &146;Russell Ackoff is a compelling and thoughtful writer?His ability to think in historical terms about the development of work and work organizations and to put in perspective the short-term dilemmas today?s manager must face puts him in a class of explainer populated by the likes of Harry Levinson and Lewis Thomas?. Creating the Corporate Future [is] compelling, challenging and perhaps even a little disturbing." ?Training Magazine "Ackoff is best described as a pragmatic philosopher. His latest book on corporate planning is full of practical advice and examples. Yet it takes an extraordinarily broad view of the planning process and sets it in the context of a whole changing concept of the world, which is moving from preoccupation with discrete elements to new methodologies for dealing with interdependent systems." ?Choice "What he calls ?formulating the mess? involves describing the present business situation, including present obstructions to corporate development, and projecting future performance. He discusses how to formulate goals, objectives and ideals, and offers advice for identifying and acquiring the necessary resources." ?Harvard Business Review "?Stimulating thought for the senior executive who is considering?or should be considering?the future of his or her organization." ?Industry Week
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About the authors? Russell L. Ackoff is Daniel H. Silberberg Professor of Systems Sciences at the Wharton School, the University of Pennsylvania. He received his Ph.D. in the philosophy of science from the University of Pennsylvania in 1947. Dr. Ackoff is the author or co-author of fifteen other books, along with over 150 articles published in various books and journals. He also performs research for more than 200 corporations and government agencies, and serves as a consultant for a number of major companies. Elsa Vergara Finnel is with the Phoebe Memorial Hospital in Albany, Georgia. Dr. Finnel has worked on a wide variety of planning and industrial and institutional consulting projects including the Philadelphia Export Network, an effort devoted to the promotion of exports among Philadelphia area firms. She received her Ph.D. from The Wharton School of The University of Pennsylvania. Jamshid Gharajedaghi is Director of The Busch Center at The Wharton School of The University of Pennsylvania. He has previously worked with the IBM World Trade Corporation and The Industrial Management Institute.
Are corporate managers charting their companies? futures using inherently flawed planning methods? According to Russell Ackoff, many are doing just that. In his groundbreaking work, Creating the Corporate Future, Ackoff addressed the growing criticisms of American management techniques at home and abroad and first introduced his revolutionary systems approach to policy making?interactive planning. Generally acknowledged as a breakthrough in corporate planning, interactive planning increases managers? ability to control change and its effects, while at the same time enabling them to respond rapidly to changes they cannot control. Now this original and incisive thinker and two of his colleagues have taken the essential ideas of interactive planning, added fresh insights gained while helping corporate clients apply it to their own planning, and put them into this practical "how-to-plan" guide. Here is a step-by-step blueprint for translating the innovative concepts behind interactive planning into workable, implementable strategies and techniques for corporate development as well as corporate growth. While short enough to be read in a single sitting, this is a book packed with ideas you will refer to again and again throughout the planning process. Its pages are filled with realistic guidance for actually using interactive planning in your organization. With art, elegance, and insight the authors tackle such issues as:
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