Enabling eBusiness: Integrating Technologies, Architectures, and Applications - Brossura

S. Whyte, W.

Brossura

ISBN 10: 0471899410 ISBN 13: 9780471899419

Casa editrice: John Wiley & Sons, 2001

Riassunto

"Enabling the eBusiness" behandelt die technische Architektur und die Komponenten einer leistungsfähigen Infrastruktur für eBusiness-Anwendungen. Dabei wird eine Lücke zwischen theoretischen Grundlagen und Geschäftsmodellen geschlossen. Eine wichtige Rolle spielen auch Technologien des Online-Kundendienstes, des Supports und der Wartung.

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Informazioni sull?autore

W. S. Whyte is the author of Enabling eBusiness: Integrating Technologies, Architectures and Applications, published by Wiley.

Dalla quarta di copertina

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.

Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.

Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.

Here you'll find the answers to these questions - and more:
* How can you "seduce" customers into buying on-line?
* How do you get customers to trust you?
* What is database marketing?
* How do you make payment secure?

Dettagli dell'edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0471899410
• ISBN 13: 9780471899419
• Rilegatura: Copertina flessibile
• Numero di pagine: 452
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile