Data Warehousing: The Route to Mass Customisation - Brossura

Kelly, Sean

Brossura

ISBN 10: 0471950823 ISBN 13: 9780471950820

Casa editrice: John Wiley & Sons Inc, 1994

Riassunto

In this book Sean Kelly takes a step beyond the technological architectural aspects of information technology (IT) to reveal it as a driver of corporate strategy formulation. The data warehouse is illustrated as the essential technological vehicle required to slice and dice the market into the micro segments that will enable mass production industrial organisations to transform themselves into mass-customisation customer-focused businesses.
Sean Kelly provides a coherent conceptual framework of the cognitive process. He charts a course for these organisations embarking on the corporate data warehouse journey, allowing them to see the totality of data in the enterprise constructed into integrated patterns and pictures which can add dramatic value to decision making.
Corporate directors, information systems professionals and business users of information systems alike cannot afford to ignore the message in this book.

Su questo libro

Informazioni sull?autore

Sean Kelly is Data Processing Manager with Telecom Eireann.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1994
• Lingua: Inglese
• ISBN 10: 0471950823
• ISBN 13: 9780471950820
• Rilegatura: Copertina flessibile
• Numero di pagine: 200
• Contatto del produttore: non disponibile