Designing Interactive Strategy: From Value Chain to Value Constellation - Rilegato

Normann, Richard; Ramirez, Rafael

 
9780471950868: Designing Interactive Strategy: From Value Chain to Value Constellation

Sinossi

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

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Product Description

Book by Normann Richard Ram237rez Rafael

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9780471986072: Designing Interactive Strategy: From Value Chain to Value Constellation

Edizione in evidenza

ISBN 10:  0471986070 ISBN 13:  9780471986072
Casa editrice: John Wiley & Sons, 1998
Brossura