Quantitative Analysis in Marketing Management: Concepts and Techniques - Rilegato

Moutinho, Luiz; Davies, Fiona; Goode, Mark

Rilegato

ISBN 10: 0471963399 ISBN 13: 9780471963394

Casa editrice: John Wiley & Sons Inc, 1998

Riassunto

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Su questo libro

Dalla quarta di copertina

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:

• statistics, demand analysis and forecasting;
• financial analysis, operations and control systems; and
• future trends

Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0471963399
• ISBN 13: 9780471963394
• Rilegatura: Copertina rigida
• Numero di pagine: 342
• Contatto del produttore: non disponibile