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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Tourism Promotion and Power: Creating Images, Creating Identities
Editore:
John Wiley and Sons, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Codice articolo 9048619
Quantità: 1 disponibili
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Tourism Promotion and Power: Creating Images, Creating Identities
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Codice articolo 9494590
Quantità: 1 disponibili
Foto dell'editore
Tourism Promotion and Power: Creating Images, Creating Identities
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Codice articolo 9494589
Quantità: 1 disponibili
Foto dell'editore
Tourism Promotion and Power: Creating Images, Creating Identities
Editore:
John Wiley and Sons, 1998
ISBN 10: 0471983411
ISBN 13: 9780471983415
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Codice articolo 9739168
Quantità: 1 disponibili
Foto dell'editore
Tourism Promotion and Power : Creating Images, Creating Identities
Editore:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
Antico o usato
Rilegato
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP29926336
Quantità: 1 disponibili
Foto dell'editore
Tourism Promotion and Power : Creating Images, Creating Identities
Editore:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
Antico o usato
Rilegato
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP64111567
Quantità: 1 disponibili
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Tourism Promotion and Power: Creating Images, Creating Identities
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Codice articolo G0471983411I4N00
Quantità: 1 disponibili
Foto dell'editore
Tourism Promotion and Power : Creating Images, Creating Identities
Editore:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP64111567
Quantità: 1 disponibili
Foto dell'editore
Tourism Promotion and Power : Creating Images, Creating Identities
Editore:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP29926336
Quantità: 1 disponibili
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Tourism Promotion and Power : Creating Images, Creating Identities
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: As New. Unread book in perfect condition. Codice articolo 35927
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