Sinossi
Strategie ist die Kunst der Wertschƶpfung. Sie liefert die intellektuellen Rahmenbedingungen, Konzeptmodelle und Leitgedanken, die es Managern erlaubt, Mƶglichkeiten zu erkennen, um Kunden diesen Wert nahezubringen und gleichermaĆ?en diesen Wert in Gewinn umzusetzen. Geschrieben von führenden Experten auf diesem Gebiet, zeigt dieses Buch genau, wie aktueller globaler Wettbewerb, sich wandelnde Märkte und neue Technologien neue Mƶglichkeiten der Wertschƶpfung erƶffnen.
Jetzt neu als Broschurausgabe: Dieser Titel wurde umfassend aktualisiert, mit vielen signifikanten Fallstudien, die verdeutlichen, daĆ? nicht das Unternehmen im Mittelpunkt der strategischen Analyse stehen sollte, sondern das Wertschƶpfungssystem. (09/98)
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Richard Normann, SMG France.
Rafael Ramķrez is currently Professor of Management at HEC, the leading French business school. Dr Ramķrez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, Wärtsilä -NSD, and Sonera. He was the Managing Director of SMG France prior to joining HEC. Dr. Ramķrez co-authored the Harvard Business Review lead article From Value Chain to Value Constellation, which was elected one of the ten most requested strategy reprints by the Review's readers. The follow-up book on value constellations, Designing Interactive Strategy, which he wrote with Richard Normann, has been widely translated. In 1998 he was elected 'individual member' of the Global Business Network.
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Designing Interactive Strategy : From Value Chain to Value Constellation
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Designing Interactive Strategy : From Value Chain to Value Constellation
Editore:
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471986070
ISBN 13: 9780471986072
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780471986072
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Designing Interactive Strategy: From Value Chain to Value Constellation
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ISBN 10: 0471986070
ISBN 13: 9780471986072
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Softcover. Condizione: Bon. Ancien livre de bibliothčque avec équipements. Edition 1998. Ammareal reverse jusqu'ą 15% du prix net de cet article ą des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo G-410-041
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