Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.
Dover unabridged republication of the original 1946 edition of Lettering.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 4,23 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiEUR 11,59 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiDa: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.66. Codice articolo G0486200531I5N00
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.66. Codice articolo G0486200531I5N00
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.66. Codice articolo G0486200531I4N00
Quantità: 1 disponibili
Da: medimops, Berlin, Germania
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00486200531-G
Quantità: 2 disponibili
Da: Roundabout Books, Greenfield, MA, U.S.A.
Paperback. Condizione: Very Good. Condition Notes: Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Codice articolo 1684779
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4788334-6
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 4907612-6
Quantità: 3 disponibili
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo G06A-03438
Quantità: 1 disponibili
Da: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Softcover. Condizione: Good. No Jacket. Stresses the practical application of lettering and gives examples of 85 styles Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Codice articolo 123685197
Quantità: 1 disponibili
Da: Vashon Island Books, Vashon, WA, U.S.A.
Paperback. Condizione: Good. Condizione sovraccoperta: No Jacket As Issued. Edition and Printing Not Stated. In brown wraps, 4to, 121pp. (light rubbing and fading to extremities). Size: 4to - over 9¾" - 12" tall. Book. Codice articolo 0830104
Quantità: 1 disponibili