Sinossi
Making Ads Pay, 9780486486017
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Informazioni sull?autore
During his six-decade career at the top advertising firm of BBDO, John Caples (1900–1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Editore:
Dover Publications (edition Reissue), 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. Reissue. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 048648601X-11-1
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Making Ads Pay
Editore:
Dover Publications, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Paperback
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G048648601XI3N00
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Editore:
Dover Publications October 2011, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Da: R Bookmark, Youngtown, AZ, U.S.A.
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Trade Paperback. Condizione: Used - Good. Codice articolo 206705
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Editore:
Dover Publications, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR009522017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Editore:
Dover Publications Inc. 30 D, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Paperback
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780486486017
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Making Ads Pay : Timeless Tips for Successful Copywriting
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: New. Codice articolo 14049086-n
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Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback or Softback)
Editore:
Dover Publications 10/20/2011, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.
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Paperback or Softback. Condizione: New. Making Ads Pay: Timeless Tips for Successful Copywriting. Book. Codice articolo BBS-9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Da: California Books, Miami, FL, U.S.A.
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Condizione: New. Codice articolo I-9780486486017
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Making Ads Pay (Paperback)
Editore:
Dover Publications Inc., New York, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
Nuovo
Paperback
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions - each tested with decades of experience - that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work." A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780486486017
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