Articoli correlati a Persuasion: Reception and Responsiblilty
Sinossi
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
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Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.
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Persuasion: Reception and Responsibility
Editore:
Cengage Learning (edition 12), 2009
ISBN 10: 0495567507
ISBN 13: 9780495567509
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Paperback. Condizione: Good. 12. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 0495567507-11-1
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Persuasion: Reception and Responsibility
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paperback. Condizione: Good. Codice articolo 0495567507-3-34536748
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Persuasion: Reception and Responsibility
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Persuasion: Reception and Responsibility
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PAPERBACK. Condizione: Good. Binding solid, pages crisp and clean,light handling soil at edges. A bit of highlighting and marginalia scattered throughout. Covers bright but lifting and creased with dents and light scuffs. Extremities bumped with creased corners and some pages are creased. Codice articolo SKU1005879
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Persuasion: Reception and Responsibility
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Persuasion: Reception and Responsiblilty Larson, Charles U.
Da: Aragon Books Canada, OTTAWA, ON, Canada
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