Public Relations Cases - Brossura

Hendrix, Jerry A.; Hayes, Darrell C.

Brossura

ISBN 10: 0495567787 ISBN 13: 9780495567783

Casa editrice: Wadsworth Pub Co, 2009

Riassunto

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Su questo libro

Product Description:

Book by Hendrix Jerry A Hayes Darrell C

Su questa edizione

• Editore: Wadsworth Pub Co
• Data di pubblicazione: 2009
• ISBN 10: 0495567787
• ISBN 13: 9780495567783
• Rilegatura: Copertina flessibile
• Numero di pagine: 449