Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. Creative Advertising: Ideas and Techniques from the World's Best Campaigns This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780500287330
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