Handwritten: Expressive Lettering In The Digital Age - Rilegato

Heller, Steven; Ilic, Mirko

 
9780500511718: Handwritten: Expressive Lettering In The Digital Age

Sinossi

An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."

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Dalla quarta di copertina

The next big trend in typography: the hand-crafted letter. Whereas slick computer-generated graphics often impart a sense of progress or technology, hand-drawn graphics are a return to the creator's immediacy and craft. Increasingly, advertising campaigns, record covers and branding are adopting the rough-hewn style of manually created typography. This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world. Steven Heller's introduction places contemporary work in a broader context of design; he then then goes on to look at hundreds of examples of the genre, presented in creative themes. This outstanding collection of unusual, meticulously wrought and occasionally breathtaking designs is a must for any student or practitioner of design.

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9780500285954: Handwritten: Expressive Lettering in the Digital Age

Edizione in evidenza

ISBN 10:  0500285950 ISBN 13:  9780500285954
Casa editrice: Thames & Hudson, 2006
Brossura